Lead nurturing emails are a great way to learn more about your leads. What challenges are they facing? What features or products are they interested in?
By presenting different questions or types of content and identifying who responds to what, you can qualify your leads and set yourself up for warmer sales conversations.
Tip: Learn about your leads.
Similarly, you can learn more about your leads via this email nurturing and segment your future emails based on what you learn has more effective communications going forward.
Some researchs found that segmented emails get 50% more clicks, so you should take any opportunity you have to segment your leads.