/* MAAP — estilos principales. Paleta y tipografía del brand guide. */
:root{
  --indigo:#27126c; --violet:#6c47e1; --lavender:#bba4ff; --lav-soft:#efeaff;
  --logo-orange:#ea7a25; --orange:#fe7e17; --orange-hi:#ff9a4d;
  --cta-bg:#fe7e17; --cta-ink:#ffffff; --cta-hover:#ff9a4d;
  --logo-filter:grayscale(1) contrast(1.15); --logo-op:.85; --peach:#ffb380; --peach-soft:#fff1e6;
  --ink:#323232; --grey:#686868; --grey-2:#999999; --line:#e8e8e8; --paper:#f6f6f6; --white:#ffffff;
  --f-head:"Montserrat",system-ui,sans-serif;
  --f-text:"Open Sans",system-ui,-apple-system,"Segoe UI",sans-serif;
  --max:1160px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{background:var(--white);color:var(--ink);font:400 16px/1.65 var(--f-text);margin:0}
a{color:inherit}
:focus-visible{outline:2px solid var(--violet);outline-offset:3px;border-radius:4px}
.wrap{max-width:var(--max);margin:0 auto;padding-inline:24px}
h1,h2,h3{font-family:var(--f-head);text-wrap:balance;margin:0}
h2{font-weight:600;font-size:clamp(26px,3.4vw,38px);line-height:1.18;color:var(--indigo);letter-spacing:-.01em}
h3{font-weight:600;font-size:19px;line-height:1.3;color:var(--indigo)}
p{margin:0}
.eyebrow{font:600 12px/1.2 var(--f-head);letter-spacing:.16em;text-transform:uppercase;color:var(--violet)}
.lead{font-weight:300;font-size:clamp(17px,1.6vw,19px);line-height:1.6;max-width:60ch;color:var(--grey)}
.sec{padding-block:clamp(56px,8vw,96px)}
.sec-head{display:grid;gap:14px;margin-bottom:40px;max-width:720px}
.btn{display:inline-flex;align-items:center;gap:8px;font:600 15px/1 var(--f-head);text-decoration:none;padding:16px 24px;border-radius:999px;border:0;cursor:pointer;transition:transform .15s,background .15s}
.btn:hover{transform:translateY(-1px)}
.btn-primary{background:var(--cta-bg);color:var(--cta-ink)}
.btn-primary:hover{background:var(--cta-hover)}
.btn-ghost{background:transparent;color:var(--white);box-shadow:inset 0 0 0 1.5px rgba(255,255,255,.45)}
.btn-ghost:hover{box-shadow:inset 0 0 0 1.5px var(--lavender)}
.btn-violet{background:var(--violet);color:var(--white)}


/* nav */
.nav{background:var(--indigo);color:var(--white)}
.nav .wrap{display:flex;align-items:center;justify-content:space-between;gap:20px;padding-block:20px;flex-wrap:wrap}
.logo{font:500 24px/1 var(--f-head);letter-spacing:.34em;display:inline-flex;align-items:center;text-decoration:none;color:var(--white)}
.logo svg{height:.78em;width:auto;margin-right:.34em;fill:none;stroke:var(--logo-orange);stroke-width:2.2}
.menu{display:flex;gap:26px;align-items:center;font:500 14px/1 var(--f-head);flex-wrap:wrap}
.menu a{text-decoration:none;opacity:.86}
.menu a:hover{opacity:1;color:var(--lavender)}
.lang{font-size:12px;letter-spacing:.08em;opacity:.7}
.menu .btn{padding:12px 18px;font-size:14px;opacity:1}

/* desplegable de servicios */
.dd{position:relative}
.dd-btn{font:500 14px/1 var(--f-head);color:var(--white);background:none;border:0;padding:8px 0;cursor:pointer;opacity:.86;display:flex;gap:6px;align-items:center}
.dd-btn:hover,.dd:focus-within .dd-btn,.dd-btn[data-active]{opacity:1;color:var(--lavender)}
.dd-menu{position:absolute;top:100%;left:-16px;z-index:40;list-style:none;margin:0;padding:8px;min-width:260px;background:var(--white);border-radius:14px;box-shadow:0 24px 50px -16px rgba(10,4,40,.45);display:none}
.dd-menu::before{content:"";position:absolute;top:-10px;left:0;right:0;height:10px}
.dd:hover .dd-menu,.dd:focus-within .dd-menu{display:grid}
.dd-menu a{display:block;padding:10px 12px;border-radius:8px;color:var(--indigo);opacity:1;font:500 14px/1.3 var(--f-head)}
.dd-menu a:hover,.dd-menu a[aria-current="page"]{background:var(--lav-soft);color:var(--violet)}
/* hero */
.hero{background:var(--indigo);color:var(--white);position:relative;overflow:hidden}
.hero::after{content:"";position:absolute;right:-180px;top:-120px;width:620px;height:620px;border-radius:50%;background:radial-gradient(circle at 40% 40%,rgba(108,71,225,.55),rgba(39,18,108,0) 68%);pointer-events:none}
.hero .wrap{display:grid;grid-template-columns:1.25fr .9fr;gap:56px;align-items:center;padding-block:64px 88px;position:relative;z-index:1}
.hero .eyebrow{color:var(--peach)}
.hero h1{font-weight:600;font-size:clamp(34px,5.2vw,60px);line-height:1.06;letter-spacing:-.02em;margin-block:18px 22px}
.hero h1 em{font-style:normal;color:var(--lavender)}
.hero .lead{color:#d8d0f5}
.hero .ctas{display:flex;flex-wrap:wrap;gap:14px;margin-top:32px}
.proof{display:flex;flex-wrap:wrap;gap:12px 28px;margin-top:40px;padding-top:24px;border-top:1px solid rgba(187,164,255,.25);font-size:14px;color:#cfc4f4}
.proof b{font:600 22px/1 var(--f-head);color:var(--white);display:block;margin-bottom:6px;font-variant-numeric:tabular-nums}
.result{background:var(--white);color:var(--ink);border-radius:20px;padding:28px;display:grid;gap:18px;box-shadow:0 30px 60px -20px rgba(10,4,40,.55)}
.result .tag{font:600 11px/1 var(--f-head);letter-spacing:.14em;text-transform:uppercase;color:var(--violet)}
.result .big{font:700 64px/1 var(--f-head);color:var(--orange);letter-spacing:-.03em}
.result .big small{font-size:18px;font-weight:600;color:var(--indigo);letter-spacing:0;display:block;margin-top:8px}
.bars{display:flex;align-items:flex-end;gap:10px;height:90px}
.bars i{flex:1;border-radius:6px 6px 0 0;background:var(--lav-soft)}
.bars i:last-child{background:var(--violet)}
.bars-lbl{display:flex;justify-content:space-between;font-size:12px;color:var(--grey-2);margin-top:-10px}
.result blockquote{margin:0;font:300 italic 15px/1.55 var(--f-text);color:var(--grey);border-top:1px solid var(--line);padding-top:16px}
.result cite{display:block;font:600 13px/1.3 var(--f-head);font-style:normal;color:var(--indigo);margin-top:10px}

/* logos */
.clients{padding-block:clamp(48px,7vw,80px);background:var(--white)}
.clients .sec-head{margin-bottom:28px}
.marquee{display:grid;gap:12px}
.clients-svc{padding-block:36px 8px}
.mq-title{font:600 12px/1.2 var(--f-head);letter-spacing:.16em;text-transform:uppercase;color:var(--grey-2);text-align:center;margin-bottom:18px}
.mq-row{overflow:hidden;-webkit-mask-image:linear-gradient(90deg,transparent,#000 7%,#000 93%,transparent);mask-image:linear-gradient(90deg,transparent,#000 7%,#000 93%,transparent)}
.mq-track{list-style:none;margin:0;padding:0;display:flex;gap:12px;width:max-content;animation:mq 70s linear infinite}
.mq-rev .mq-track{animation-direction:reverse;animation-duration:80s}
.mq-row:hover .mq-track{animation-play-state:paused}
@keyframes mq{from{transform:translateX(0)}to{transform:translateX(-50%)}}
.mq-track li{flex:none;width:180px;height:88px;display:grid;place-items:center;border-radius:12px;background:var(--paper);padding:14px 20px}
.mq-track img{max-width:100%;max-height:46px;width:auto;height:auto;object-fit:contain;filter:var(--logo-filter);opacity:var(--logo-op);transition:filter .25s,opacity .25s}
.mq-track li:hover img,.logo-strip li:hover img{filter:none;opacity:1}
@media (prefers-reduced-motion:reduce){.mq-track{animation:none;flex-wrap:wrap;width:auto;justify-content:center}.mq-track [aria-hidden="true"]{display:none}}
@media (max-width:620px){.mq-track li{width:140px;height:72px}}
.logo-strip{display:grid;grid-template-columns:repeat(auto-fill,minmax(120px,1fr));gap:8px;list-style:none;margin:0;padding:0}
.logo-strip li{height:64px;display:grid;place-items:center;padding:10px 14px}
.logo-strip img{max-width:100%;max-height:34px;object-fit:contain;filter:var(--logo-filter);opacity:var(--logo-op);transition:filter .25s,opacity .25s}
.reach{display:flex;flex-wrap:wrap;gap:8px;margin-top:22px}
.reach span{font:500 13px/1 var(--f-head);color:#e9e2ff;border:1px solid rgba(187,164,255,.35);border-radius:999px;padding:8px 12px}
.contact-lines{display:grid;gap:6px;margin-top:22px;font-size:15px;color:#e3dcff}
.contact-lines a{color:var(--white);text-decoration:none;border-bottom:1px solid rgba(187,164,255,.5)}
.logos{background:var(--paper);padding-block:28px}
.logos .wrap{display:flex;flex-wrap:wrap;align-items:center;gap:14px 40px;justify-content:center}
.logos p{font:600 12px/1 var(--f-head);letter-spacing:.14em;text-transform:uppercase;color:var(--grey-2);width:100%;text-align:center;margin-bottom:6px}
.logos span{font:600 17px/1 var(--f-head);color:#9a95a8;letter-spacing:.02em}

/* alcance global */
.reach-line{margin-top:22px;font:500 14px/1.4 var(--f-head);color:#d8d0f5;display:flex;align-items:center;gap:10px}
.reach-line::before{content:"";width:22px;height:22px;flex:none;border-radius:50%;border:1.5px solid var(--lavender);background:radial-gradient(circle,transparent 45%,rgba(187,164,255,.35) 46%,transparent 50%),linear-gradient(transparent 47%,rgba(187,164,255,.6) 48%,rgba(187,164,255,.6) 52%,transparent 53%)}
.world{background:var(--paper)}
.world-head{margin-bottom:28px;max-width:720px}
.regions{list-style:none;margin:0;padding:0;display:grid;gap:10px}
.regions li{background:var(--white);border-radius:12px;padding:14px 18px;font-size:14px;color:var(--grey);display:grid;gap:2px}
.regions b{font:600 15px/1.3 var(--f-head);color:var(--indigo);display:flex;align-items:center;gap:8px}
.regions b::before{content:"";width:10px;height:10px;border-radius:50%;background:var(--orange);box-shadow:0 0 0 4px rgba(254,126,23,.18)}
.map-box{background:var(--white);border-radius:20px;padding:clamp(12px,3vw,32px);overflow:hidden}
#world-map{display:block;width:100%;height:auto}
#world-map .pin-ring{transform-box:fill-box;transform-origin:center;animation:ping 2.4s ease-out infinite}
@keyframes ping{0%{transform:scale(.6);opacity:.7}100%{transform:scale(2.6);opacity:0}}
@media (prefers-reduced-motion:reduce){#world-map .pin-ring{animation:none;opacity:.25}}
/* explicación SEO / AEO / GEO */
.ex3{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.ex{border-radius:16px;padding:28px;display:grid;gap:10px;align-content:start;background:var(--lav-soft)}
.ex:nth-child(2){background:var(--peach-soft)}
.ex:nth-child(3){background:var(--indigo)}
.ex:nth-child(3) h3{color:var(--white)}
.ex:nth-child(3) p{color:#d8d0f5}
.ex-k{font:700 28px/1 var(--f-head);color:var(--violet);letter-spacing:.02em}
.ex:nth-child(2) .ex-k{color:var(--orange)}
.ex:nth-child(3) .ex-k{color:var(--lavender)}
.ex p{color:var(--grey);font-size:15px}
/* plataformas */
.plat-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:14px}
.pl{position:relative;border:1px solid var(--line);border-radius:16px;padding:22px;display:grid;gap:8px;align-content:start;background:var(--white)}
.pl-top{border-color:var(--lavender);background:var(--lav-soft)}
.pl-badge{position:absolute;top:14px;right:14px;font:600 10px/1 var(--f-head);letter-spacing:.1em;text-transform:uppercase;color:var(--white);background:var(--violet);padding:5px 8px;border-radius:999px}
.pl h3{font-size:17px}
.pl p{color:var(--grey);font-size:14px;line-height:1.5}
.pl-f{font:500 12px/1.4 var(--f-head);color:var(--violet)}
.plat-more{margin-top:22px;color:var(--grey)}
.plat-more a{color:var(--violet);font-weight:600;text-decoration:none}
.faq-g{font-size:13px;letter-spacing:.14em;text-transform:uppercase;color:var(--grey-2);margin:28px 0 4px}
.faq-g:first-child{margin-top:0}
/* blog */
.blog-hero .wrap,.post-hero .wrap{grid-template-columns:1fr;padding-block:48px 64px}
.post-hero h1{font-size:clamp(30px,4.2vw,48px);max-width:22ch}
.post-meta{color:#cfc4f4;font-size:14px;margin-top:6px}
.cover{aspect-ratio:16/9;max-width:100%;border-radius:14px;background:radial-gradient(circle at 80% 20%,rgba(254,126,23,.55),transparent 45%),linear-gradient(135deg,var(--indigo),var(--violet));display:grid;place-items:center;overflow:hidden}
.cover span{font:700 clamp(36px,5vw,64px)/1 var(--f-head);color:rgba(255,255,255,.92);letter-spacing:.04em}
.bcard:nth-child(3n+2) .cover{background:radial-gradient(circle at 20% 80%,rgba(187,164,255,.6),transparent 50%),linear-gradient(135deg,var(--violet),var(--indigo))}
.bcard:nth-child(3n) .cover{background:radial-gradient(circle at 70% 70%,rgba(39,18,108,.5),transparent 50%),linear-gradient(135deg,var(--orange),var(--peach))}
.cover-big span{font-size:clamp(56px,8vw,110px)}
.feat{display:grid;grid-template-columns:1.1fr 1fr;gap:40px;align-items:center;margin-bottom:48px}
.feat-body{display:grid;gap:14px;justify-items:start}
.feat h2 a,.bcard h3 a{text-decoration:none}
.feat h2 a:hover,.bcard h3 a:hover{color:var(--violet)}
.feat p{color:var(--grey)}
.bc-cat{font:600 12px/1.3 var(--f-head);letter-spacing:.1em;text-transform:uppercase;color:var(--violet)}
.bc-cat em{font-style:normal;color:var(--orange)}
.bfilters{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:24px}
.bf{font:600 13px/1 var(--f-head);color:var(--indigo);background:var(--white);border:1px solid var(--line);border-radius:999px;padding:10px 16px;cursor:pointer}
.bf[aria-pressed="true"]{background:var(--indigo);color:var(--white);border-color:var(--indigo)}
.bgrid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.bgrid-2{grid-template-columns:repeat(2,1fr)}
.bcard{display:grid;gap:14px;align-content:start}
.bcard .bc-body{display:grid;gap:8px}
.bcard h3{font-size:19px}
.bcard p{color:var(--grey);font-size:15px}
.bcard.planned{opacity:.6}
.post-wrap{display:grid;grid-template-columns:minmax(0,1fr) 280px;gap:56px;align-items:start}
.post-main{max-width:720px;display:grid;gap:28px}
.quick{background:var(--lav-soft);border-left:4px solid var(--violet);border-radius:0 14px 14px 0;padding:20px 24px;display:grid;gap:8px}
.quick-k,.toc-k{font:600 12px/1.2 var(--f-head);letter-spacing:.14em;text-transform:uppercase;color:var(--violet)}
.quick p{font-size:17px;line-height:1.65;color:var(--ink)}
.toc{border:1px solid var(--line);border-radius:14px;padding:18px 22px}
.toc ol{margin:10px 0 0;padding-left:20px;display:grid;gap:6px;font-size:15px}
.toc a{color:var(--indigo);text-decoration:none}
.toc a:hover{color:var(--violet);text-decoration:underline}
.post-body{font-size:17px;line-height:1.75}
.post-body h2{font-size:clamp(22px,2.6vw,28px);margin:36px 0 12px;scroll-margin-top:60px}
.post-body h2:first-child{margin-top:0}
.post-body p{margin:0 0 16px}
.post-body ul,.post-body ol{margin:0 0 18px;padding-left:22px;display:grid;gap:8px}
.post-body strong{color:var(--indigo);font-weight:600}
.post-body code{font:14px ui-monospace,Menlo,monospace;background:var(--lav-soft);padding:1px 6px;border-radius:4px}
.tbl{overflow-x:auto;margin:0 0 18px}
.tbl table{border-collapse:collapse;width:100%;min-width:520px;font-size:15px}
.tbl th,.tbl td{text-align:left;padding:12px 14px;border-bottom:1px solid var(--line);vertical-align:top}
.tbl th{font:600 13px/1.3 var(--f-head);color:var(--white);background:var(--indigo)}
.tbl tbody tr:nth-child(even){background:var(--paper)}
.post-faq-t{font-size:26px}
.sources ul{margin:10px 0 0;padding-left:18px;display:grid;gap:6px;font-size:14px}
.sources a{color:var(--grey)}
.post-side{position:sticky;top:calc(env(safe-area-inset-top,0px) + 60px)}
.side-cta{background:var(--indigo);color:var(--white);border-radius:16px;padding:24px;display:grid;gap:12px}
.side-cta .toc-k{color:var(--peach)}
.side-cta p{color:#d8d0f5;font-size:15px}
/* servicios */
.grid3{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.svc{border:1px solid var(--line);border-radius:16px;padding:28px;display:grid;gap:12px;align-content:start;background:var(--white);transition:border-color .2s,box-shadow .2s}
.svc:hover{border-color:var(--lavender);box-shadow:0 14px 30px -18px rgba(39,18,108,.35)}
.svc .ic{width:44px;height:44px;border-radius:12px;display:grid;place-items:center;background:var(--peach-soft);color:var(--orange)}
.svc:nth-child(even) .ic{background:var(--lav-soft);color:var(--violet)}
.svc .ic svg{width:22px;height:22px;stroke:currentColor;fill:none;stroke-width:1.8;stroke-linecap:round;stroke-linejoin:round}
.svc p{color:var(--grey);font-size:15px}
.svc a{font:600 14px/1 var(--f-head);color:var(--violet);text-decoration:none;margin-top:4px}
.svc a:hover{text-decoration:underline}

/* proceso */
.process{background:var(--paper)}
.steps{--ring:var(--white);position:relative;display:grid;grid-template-columns:repeat(3,1fr);gap:32px;margin-top:8px}
.process .steps{--ring:var(--paper)}
.steps::before{content:"";position:absolute;top:31px;left:16.66%;right:16.66%;height:3px;border-radius:3px;background:linear-gradient(90deg,var(--lavender),var(--violet) 50%,var(--orange))}
.step{position:relative;display:grid;justify-items:center;text-align:center;gap:10px;align-content:start}
.step .n{position:relative;z-index:1;width:64px;height:64px;border-radius:50%;display:grid;place-items:center;font:700 22px/1 var(--f-head);color:var(--violet);background:var(--white);border:3px solid var(--violet);box-shadow:0 0 0 10px var(--ring);margin-bottom:8px}
.step:first-child .n{border-color:var(--lavender);color:var(--violet)}
.step:last-child .n{background:var(--orange);border-color:var(--orange);color:var(--white)}
.step h3{font-size:20px}
.step p{color:var(--grey);font-size:15px;max-width:30ch}
@media (max-width:760px){
  .steps{grid-template-columns:1fr;gap:28px}
  .steps::before{top:32px;bottom:32px;left:31px;right:auto;width:3px;height:auto;background:linear-gradient(180deg,var(--lavender),var(--violet) 50%,var(--orange))}
  .step{grid-template-columns:64px 1fr;column-gap:20px;justify-items:start;text-align:left;align-items:start}
  .step .n{grid-row:span 2;margin-bottom:0}
  .step h3{align-self:end;margin-top:8px}
  .step p{max-width:none}
}

/* IA */
.ai{background:var(--violet);color:var(--white)}
.ai .wrap{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:center}
.ai h2{color:var(--white)}
.ai .eyebrow{color:var(--peach)}
.ai .lead{color:#e9e2ff}
.ai ul{list-style:none;margin:0;padding:0;display:grid;gap:12px}
.ai li{background:rgba(255,255,255,.1);border:1px solid rgba(255,255,255,.18);border-radius:14px;padding:18px 20px}
.ai li b{font:600 16px/1.3 var(--f-head);display:block;margin-bottom:4px}
.ai li span{font-weight:300;color:#ebe5ff;font-size:15px}

/* consultoría */
.consult .wrap{display:grid;grid-template-columns:.9fr 1.1fr;gap:56px;align-items:center}
.consult-card{background:var(--peach-soft);border-radius:20px;padding:36px;display:grid;gap:16px}
.consult-card h3{font-size:22px}
.checks{list-style:none;margin:0;padding:0;display:grid;gap:10px}
.checks li{padding-left:28px;position:relative}
.checks li::before{content:"";position:absolute;left:0;top:.45em;width:14px;height:8px;border-left:2px solid var(--orange);border-bottom:2px solid var(--orange);transform:rotate(-45deg)}

/* testimonios */
.quotes{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.q{border-radius:16px;padding:28px;display:grid;gap:18px;align-content:space-between;background:var(--lav-soft)}
.q:nth-child(2){background:var(--peach-soft)}
.q p{font:300 italic 17px/1.6 var(--f-text);color:var(--ink)}
.q cite{font:600 14px/1.35 var(--f-head);font-style:normal;color:var(--indigo)}
.q cite span{display:block;font-weight:400;color:var(--grey);font-size:13px}

/* FAQ */
.faq{max-width:820px}
details{border-bottom:1px solid var(--line);padding-block:20px}
summary{font:600 17px/1.4 var(--f-head);color:var(--indigo);cursor:pointer;list-style:none;display:flex;justify-content:space-between;gap:16px}
summary::-webkit-details-marker{display:none}
summary::after{content:"+";font-weight:500;color:var(--violet);font-size:22px;line-height:1}
details[open] summary::after{content:"–"}
details p{color:var(--grey);margin-top:10px;max-width:68ch}

/* CTA final */
.cta{background:var(--indigo);color:var(--white)}
.cta .wrap{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:start}
.cta h2{color:var(--white)}
.cta .lead{color:#d8d0f5;margin-top:14px}
.cta ul{margin:24px 0 0;padding:0;list-style:none;display:grid;gap:10px;color:#e3dcff}
form.lead-form,.wpcf7-form{background:var(--white);color:var(--ink);border-radius:20px;padding:28px;display:grid;gap:14px}
form.lead-form label,.wpcf7-form label{font:600 13px/1.2 var(--f-head);color:var(--indigo);display:grid;gap:6px}
form.lead-form input,form.lead-form select,form.lead-form textarea,.wpcf7-form input:not([type=submit]):not([type=checkbox]):not([type=hidden]),.wpcf7-form select,.wpcf7-form textarea{font:400 15px/1.4 var(--f-text);padding:12px 14px;border:1px solid var(--line);border-radius:10px;background:var(--paper);color:var(--ink);width:100%}
form .row,.wpcf7-form .row{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.form-note{font-size:13px;color:var(--grey)}
.form-ok{font-size:14px;color:var(--violet);font-weight:600}

/* footer */
.site-footer{background:#1a0c4a;color:#bfb4e6;font-size:14px}
.site-footer .wrap{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:32px;padding-block:48px}
.site-footer h4{font:600 13px/1 var(--f-head);color:var(--white);letter-spacing:.1em;text-transform:uppercase;margin:0 0 14px}
.site-footer ul{list-style:none;margin:0;padding:0;display:grid;gap:8px}
.site-footer a{text-decoration:none}
.site-footer a:hover{color:var(--lavender)}
.copy{border-top:1px solid #2e1d6b;padding-block:18px;font-size:13px}

/* landing de servicio */
.crumbs{font-size:13px;color:#cfc4f4;margin-bottom:6px}
.crumbs a{text-decoration:none}
.pains{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.pain{border-left:3px solid var(--orange);padding:6px 0 6px 18px;display:grid;gap:6px}
.pain p{color:var(--grey);font-size:15px}
.incl{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.inc{background:var(--white);border:1px solid var(--line);border-radius:16px;padding:26px;display:grid;gap:10px;align-content:start;transition:border-color .2s,box-shadow .2s}
.inc:hover{border-color:var(--lavender);box-shadow:0 14px 30px -20px rgba(39,18,108,.35)}
.inc-ic{width:36px;height:36px;border-radius:10px;display:grid;place-items:center;background:var(--lav-soft);color:var(--violet)}
.inc:nth-child(even) .inc-ic{background:var(--peach-soft);color:var(--orange)}
.inc-ic svg{width:18px;height:18px;fill:none;stroke:currentColor;stroke-width:2.4;stroke-linecap:round;stroke-linejoin:round}
.inc p{color:var(--grey);font-size:15px}
.chips-box{margin-top:28px;display:flex;flex-wrap:wrap;align-items:center;gap:12px 16px}
.chips-lbl{font:600 12px/1.2 var(--f-head);letter-spacing:.14em;text-transform:uppercase;color:var(--grey-2)}
.platforms{display:flex;flex-wrap:wrap;gap:8px}
.platforms span{font:600 13px/1 var(--f-head);color:var(--indigo);background:var(--white);border:1px solid var(--line);padding:9px 14px;border-radius:999px}


@media (max-width:900px){
  .ex3{grid-template-columns:1fr}
  .incl{grid-template-columns:1fr 1fr}
  .plat-grid{grid-template-columns:1fr 1fr}
  .bgrid{grid-template-columns:1fr 1fr}
  .feat{grid-template-columns:1fr;gap:24px}
  .post-wrap{grid-template-columns:1fr}
  .post-side{position:static}
  .hero .wrap,.ai .wrap,.consult .wrap,.cta .wrap{grid-template-columns:1fr;gap:40px}
  .grid3,.quotes,.pains{grid-template-columns:1fr 1fr}
  footer .wrap{grid-template-columns:1fr 1fr}
}
@media (max-width:620px){
  .wrap{padding-inline:18px}
  .grid3,.quotes,.pains,.incl,.plat-grid,.bgrid,.bgrid-2,form .row,.wpcf7-form .row{grid-template-columns:1fr}
  .result .big{font-size:52px}
  footer .wrap{grid-template-columns:1fr}
}
@media (prefers-reduced-motion:reduce){*{transition:none!important;scroll-behavior:auto!important}}

/* ===== WordPress ===== */
.nav-toggle{display:none;background:none;border:0;color:var(--white);cursor:pointer;padding:8px;margin-right:-8px}
.nav-toggle svg{width:26px;height:26px;stroke:currentColor;fill:none;stroke-width:2;stroke-linecap:round}
.lang-switch{display:flex;gap:8px;font:600 12px/1 var(--f-head);letter-spacing:.08em}
.lang-switch a{opacity:.6;text-decoration:none}
.lang-switch a[aria-current="true"]{opacity:1;color:var(--lavender)}
@media (max-width:980px){
  .nav-toggle{display:block}
  .menu{display:none;width:100%;flex-direction:column;align-items:stretch;gap:0;padding-top:12px}
  .nav.open .menu{display:flex}
  .menu>a,.menu .dd-btn{padding:14px 0;border-top:1px solid rgba(187,164,255,.18);width:100%;justify-content:space-between}
  .dd-menu{position:static;display:grid;box-shadow:none;background:transparent;padding:0 0 8px 12px;min-width:0}
  .dd-menu::before{display:none}
  .dd-menu a{color:#d8d0f5;padding:8px 0}
  .dd-menu a:hover,.dd-menu a[aria-current="page"]{background:none;color:var(--lavender)}
  .menu .lang-switch{padding:14px 0;border-top:1px solid rgba(187,164,255,.18)}
  .menu .btn{margin-top:12px;justify-content:center}
}
/* Contact Form 7 */
.wpcf7-form p{margin:0}
.wpcf7-form br{display:none}
.wpcf7-form .wpcf7-form-control-wrap{display:block}
.wpcf7-form input[type=submit]{background:var(--cta-bg);color:var(--cta-ink);font:600 15px/1 var(--f-head);border:0;border-radius:999px;padding:16px 24px;cursor:pointer;width:auto}
.wpcf7-form input[type=submit]:hover{background:var(--cta-hover)}
.wpcf7-form .wpcf7-spinner{margin:0 0 0 12px}
.wpcf7-not-valid-tip{font-size:13px;color:#c2412d;margin-top:4px}
.wpcf7 form .wpcf7-response-output{margin:0;border-radius:10px;padding:12px 14px;font-size:14px}
.grecaptcha-badge{visibility:hidden}
/* páginas genéricas */
.page-plain .wrap{max-width:820px}
.page-plain .post-body{padding-block:56px}
.screen-reader-text{position:absolute!important;width:1px;height:1px;overflow:hidden;clip:rect(1px,1px,1px,1px);white-space:nowrap}
.skip-link:focus{position:fixed;top:8px;left:8px;z-index:100;width:auto;height:auto;clip:auto;background:var(--white);color:var(--indigo);padding:10px 14px;border-radius:8px}
.pagination{display:flex;gap:8px;justify-content:center;margin-top:40px;font:600 14px/1 var(--f-head)}
.pagination a,.pagination span{padding:10px 14px;border-radius:999px;border:1px solid var(--line);text-decoration:none;color:var(--indigo)}
.pagination .current{background:var(--indigo);color:var(--white);border-color:var(--indigo)}
.cover img{width:100%;height:100%;object-fit:cover}
.recaptcha-note{font-size:12px;color:var(--grey-2)}

.wpcf7-form .row p{display:contents}
.wpcf7-form .row label{min-width:0}
/* caso de éxito */
.case{display:grid;grid-template-columns:1fr 1.1fr;gap:48px;align-items:center;background:var(--white);border:1px solid var(--line);border-radius:24px;padding:clamp(24px,4vw,48px);margin-bottom:28px}
.case-k{font:600 12px/1.2 var(--f-head);letter-spacing:.14em;text-transform:uppercase;color:var(--violet)}
.case h3{font-size:clamp(22px,2.6vw,30px);line-height:1.2;margin:10px 0 14px}
.case p{color:var(--grey)}
.case ul{list-style:none;margin:18px 0 0;padding:0;display:grid;gap:10px}
.case li{padding-left:28px;position:relative}
.case li::before{content:"";position:absolute;left:0;top:.45em;width:14px;height:8px;border-left:2px solid var(--orange);border-bottom:2px solid var(--orange);transform:rotate(-45deg)}
.case-stat{background:var(--indigo);color:var(--white);border-radius:20px;padding:32px;display:grid;gap:18px}
.case-nums{display:flex;align-items:center;gap:18px;flex-wrap:wrap}
.case-num{display:grid;gap:4px}
.case-num b{font:700 clamp(40px,5vw,60px)/1 var(--f-head);font-variant-numeric:tabular-nums}
.case-num span{font-size:13px;color:#cfc4f4}
.case-num.after b{color:var(--orange)}
.case-arrow{font:600 28px/1 var(--f-head);color:var(--lavender)}
.case-growth{font:600 15px/1.4 var(--f-head);color:var(--lavender);border-top:1px solid rgba(187,164,255,.25);padding-top:16px}
.case-tags{display:flex;flex-wrap:wrap;gap:8px}
.case-tags span{font:600 12px/1 var(--f-head);background:rgba(255,255,255,.1);border:1px solid rgba(255,255,255,.2);padding:8px 12px;border-radius:999px}
@media (max-width:900px){.case{grid-template-columns:1fr;gap:28px}}
/* formulario: más aire entre etiquetas y campos */
.wpcf7-form{gap:18px}
.wpcf7-form>p,.wpcf7-form .row{display:grid;gap:18px}
.wpcf7-form .row{grid-template-columns:1fr 1fr}
.wpcf7-form label{display:grid;gap:8px}
.wpcf7-form input[type=submit]{margin-top:6px}
@media (max-width:620px){.wpcf7-form .row{grid-template-columns:1fr}}

/* ===== Movimiento puntual (1.1) ===== */
:root{--ease:cubic-bezier(.2,.7,.2,1)}
/* frase que se ilumina */
.quote-band{background:var(--indigo);color:#fff}
.quote-band .wrap{max-width:1000px}
.word-reveal{font:700 clamp(30px,5vw,60px)/1.12 var(--f-head);letter-spacing:-.02em;margin:0}
.word-reveal span{color:rgba(255,255,255,.18);transition:color .3s}
.word-reveal span.lit{color:#fff}
.word-reveal span.lit.hl{color:var(--orange)}
.quote-band .by{margin-top:22px;color:var(--lavender);font:600 14px/1.4 var(--f-head)}
/* caso: barras a escala */
.case-viz{display:grid;gap:10px}
.case-viz .row{display:grid;grid-template-columns:44px 1fr;gap:10px;align-items:center;font:600 12px/1 var(--f-head);color:#cfc4f4}
.case-viz .track{height:14px;background:rgba(255,255,255,.08);border-radius:8px;overflow:hidden}
.case-viz .fill{display:block;height:100%;border-radius:8px;width:var(--w);transform-origin:left;transform:scaleX(0);transition:transform 1.6s var(--ease)}
.case-viz .f1{background:var(--lavender);min-width:3px}.case-viz .f2{background:linear-gradient(90deg,var(--violet),var(--orange))}
.case-viz.go .fill{transform:scaleX(1)}
/* pasos que se completan */
.js-steps.steps::before{background:linear-gradient(90deg,var(--lavender),var(--violet) 50%,var(--orange)) 0 0/calc(var(--p,0)*100%) 100% no-repeat,#e2dcf3}
.js-steps .step .n{color:#b9b1d6;border-color:#e2dcf3;transition:all .4s var(--ease)}
.js-steps .step.on .n{color:var(--violet);border-color:var(--violet);transform:scale(1.06)}
.js-steps .step:last-child.on .n{color:#fff;background:var(--orange);border-color:var(--orange)}
@media (max-width:760px){.js-steps.steps::before{background:linear-gradient(180deg,var(--lavender),var(--violet) 50%,var(--orange)) 0 0/100% calc(var(--p,0)*100%) no-repeat,#e2dcf3}}
/* mapa: pines que aparecen */
#world-map.js-pins .pin{opacity:0;transform:scale(.3);transform-box:fill-box;transform-origin:center;transition:all .6s var(--ease)}
#world-map.js-pins.go .pin{opacity:1;transform:none}
/* palabra que se escribe */
.typed{color:var(--lavender);font-style:normal;white-space:nowrap}
.typed::after{content:"";display:inline-block;width:.07em;height:.9em;margin-left:.06em;vertical-align:-.08em;background:var(--orange);animation:maap-caret 1s steps(1) infinite}
@keyframes maap-caret{50%{opacity:0}}
@media (prefers-reduced-motion:reduce){.typed::after{animation:none}}
/* pasos: línea violeta sólida y los tres números con el mismo estilo */
.js-steps.steps::before{background:linear-gradient(var(--violet),var(--violet)) 0 0/calc(var(--p,0)*100%) 100% no-repeat,#e2dcf3}
.js-steps .step .n,.js-steps .step:first-child .n,.js-steps .step:last-child .n{background:#fff;color:#b9b1d6;border-color:#e2dcf3}
.js-steps .step.on .n,.js-steps .step:first-child.on .n,.js-steps .step:last-child.on .n{background:var(--violet);border-color:var(--violet);color:#fff;transform:scale(1.06)}
@media (max-width:760px){.js-steps.steps::before{background:linear-gradient(var(--violet),var(--violet)) 0 0/100% calc(var(--p,0)*100%) no-repeat,#e2dcf3}}
/* caso del encabezado: el gráfico crece al cargar */
.hero .bars i{transform-origin:bottom;animation:maap-grow 1s cubic-bezier(.2,.7,.2,1) both;animation-delay:.3s}
.hero .bars i:nth-child(2){animation-delay:.42s}.hero .bars i:nth-child(3){animation-delay:.54s}.hero .bars i:nth-child(4){animation-delay:.66s}.hero .bars i:nth-child(5){animation-delay:.78s}.hero .bars i:nth-child(6){animation-delay:.9s}
@keyframes maap-grow{from{transform:scaleY(.06)}}
@media (prefers-reduced-motion:reduce){.hero .bars i{animation:none}}
/* cifras del encabezado: columnas del mismo ancho */
.proof{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:0}
.proof>div{padding-inline:0 20px}
.proof>div+div{border-left:1px solid rgba(187,164,255,.25);padding-left:22px}
@media (max-width:620px){.proof>div{padding-right:10px}.proof>div+div{padding-left:12px}.proof b{font-size:20px}}
/* ===== Ajustes celular (1.1.5) ===== */
.post-wrap>*,.post-main,.post-body{min-width:0}
.tbl{max-width:100%}
.joinchat.joinchat--right{right:20px}
@media (max-width:900px){.site-footer .wrap{grid-template-columns:1fr 1fr}}
@media (max-width:620px){
  .site-footer .wrap{grid-template-columns:1fr;gap:28px}
  .quotes{grid-template-columns:1fr!important}
  .joinchat.joinchat--right{right:12px}
}
body{overflow-x:clip}

/* ===== Celular más compacto (1.1.6) ===== */
.faq-more{margin-top:20px;background:none;border:0;padding:8px 0;font:600 15px/1.2 var(--f-head);color:var(--violet);cursor:pointer}
.faq-more::after{content:" +"}
@media (max-width:620px){
  /* Tarjeta del hero: los mismos puntos, más compactos */
  .hero .result{padding:20px;gap:12px}
  .hero .result .checks{gap:8px}
  .hero .result .checks li{font-size:14px;line-height:1.45;padding-left:24px}
  /* Qué incluye: ícono al lado del título */
  .incl{gap:10px}
  .inc{grid-template-columns:36px 1fr;column-gap:14px;row-gap:4px;padding:16px 18px}
  .inc-ic{grid-row:span 2}
  .inc h3{font-size:16px;align-self:center}
  .inc p{font-size:14px;line-height:1.5}
  /* Plataformas y proceso creativo: tarjetas que se deslizan de costado */
  .sec .plat-grid,.sec .cp-steps{display:flex;gap:12px;overflow-x:auto;scroll-snap-type:x mandatory;margin-inline:-18px;padding:4px 18px 14px;scroll-padding-inline:18px;scrollbar-width:none}
  .sec .plat-grid::-webkit-scrollbar,.sec .cp-steps::-webkit-scrollbar{display:none}
  .sec .plat-grid>*,.sec .cp-steps>*{flex:0 0 80%;scroll-snap-align:start}
  /* Preguntas frecuentes: las primeras cinco y un botón para ver el resto */
  .faq.is-short .faq-x{display:none}
}
/* 1.2.2 footer social icons */
.site-footer .social{display:flex;gap:10px;margin-top:16px}
.site-footer .social a{width:38px;height:38px;border-radius:50%;display:grid;place-items:center;background:rgba(255,255,255,.08);color:var(--white);transition:background .2s,color .2s}
.site-footer .social a:hover{background:var(--orange,#fe7e17);color:var(--white)}
.site-footer .social svg{width:18px;height:18px}

/* 1.2.4 elementos de marca (lenguaje de Instagram): puntos, chevrones y textura de papel */
:root{
 --dots-o:radial-gradient(circle,#fe7e17 2.2px,transparent 2.7px);
 --dots-l:radial-gradient(circle,#bba4ff 2.2px,transparent 2.7px);
 --dots-v:radial-gradient(circle,rgba(108,71,225,.55) 2.2px,transparent 2.7px);
 --dots-w:radial-gradient(circle,rgba(255,255,255,.55) 2.2px,transparent 2.7px);
 --chev-o:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='22' height='54' viewBox='0 0 22 54' fill='none' stroke='%23fe7e17' stroke-width='2.4' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M3 16 11 5l8 11M3 32l8-11 8 11M3 48l8-11 8 11'/%3E%3C/svg%3E");
 --chev-l:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='22' height='54' viewBox='0 0 22 54' fill='none' stroke='%23bba4ff' stroke-width='2.4' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M3 16 11 5l8 11M3 32l8-11 8 11M3 48l8-11 8 11'/%3E%3C/svg%3E");
 --paper-tex:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='180' height='180'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.85' numOctaves='3' stitchTiles='stitch'/%3E%3CfeColorMatrix values='0 0 0 0 .15 0 0 0 0 .1 0 0 0 0 .3 0 0 0 .06 0'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
}
.hero::before{content:"";position:absolute;top:26px;right:4%;width:98px;height:56px;background:var(--dots-o);background-size:14px 14px;opacity:.9;pointer-events:none;z-index:0}
.hero .wrap::before{content:"";position:absolute;left:-8px;bottom:22px;width:112px;height:42px;background:var(--dots-l);background-size:14px 14px;opacity:.55;pointer-events:none}
.process,.world{background-image:var(--paper-tex);background-color:#f6f5f8;position:relative}
.process .steps{--ring:#f6f5f8}
.process::before,.world::before{content:"";position:absolute;top:28px;right:4%;width:84px;height:84px;background:var(--dots-v);background-size:14px 14px;opacity:.6;pointer-events:none}
.process > .wrap,.world > .wrap{position:relative;z-index:1}
.ai,.quote-band,.cta{position:relative}
.ai::before,.cta::before{content:"";position:absolute;left:2.4%;top:50%;transform:translateY(-50%);width:22px;height:54px;background:var(--chev-o) no-repeat;opacity:.9;pointer-events:none}
.quote-band::before{content:"";position:absolute;right:3%;top:26px;width:98px;height:56px;background:var(--dots-o);background-size:14px 14px;opacity:.8;pointer-events:none}
.quote-band::after{content:"";position:absolute;left:2.4%;bottom:30px;width:22px;height:54px;background:var(--chev-l) no-repeat;opacity:.8;pointer-events:none}
.cta::after{content:"";position:absolute;right:3%;bottom:26px;width:112px;height:42px;background:var(--dots-w);background-size:14px 14px;opacity:.35;pointer-events:none}
@media (max-width:700px){.hero::before{width:70px;height:42px;top:14px}.hero .wrap::before,.process::before,.world::before,.ai::before,.cta::before,.quote-band::after{display:none}}
/* 1.2.6 movimiento sutil en landings de servicios */
/* 1. Checklist del hero: los ítems entran de a uno y el tilde se dibuja */
.js-motion .hero .result .checks li{opacity:0;transform:translateX(8px);transition:opacity .45s ease,transform .45s ease}
.js-motion .hero .result .checks li::before{transform:rotate(-45deg) scale(0);transition:transform .35s cubic-bezier(.3,1.6,.5,1) .15s}
.js-motion .hero .result .checks li.in{opacity:1;transform:none}
.js-motion .hero .result .checks li.in::before{transform:rotate(-45deg) scale(1)}
/* 2. "¿Te pasa esto?": la línea naranja se dibuja al entrar en pantalla */
.js-motion .pain{border-left-color:transparent;position:relative}
.js-motion .pain::before{content:"";position:absolute;left:-3px;top:0;width:3px;height:100%;background:var(--orange);transform:scaleY(0);transform-origin:top;transition:transform .7s cubic-bezier(.2,.7,.2,1)}
.js-motion .pain.in::before{transform:scaleY(1)}
/* 3. SEO: consulta a la IA que se escribe sola */
.ai-query{display:inline-flex;align-items:center;gap:12px;margin-top:22px;background:var(--white);border:1px solid var(--line);border-radius:999px;padding:12px 20px 12px 14px;box-shadow:0 14px 30px -22px rgba(39,18,108,.45);max-width:100%}
.ai-query .spark{width:28px;height:28px;border-radius:50%;display:grid;place-items:center;background:var(--lav-soft);color:var(--violet);flex:none}
.ai-query .spark svg{width:16px;height:16px}
.ai-query .aiq-t{font:500 15px/1.3 var(--f-head);color:var(--indigo);min-height:1.3em}
.ai-query .aiq-t::after{content:"";display:inline-block;width:2px;height:1.05em;background:var(--violet);margin-left:2px;vertical-align:-2px;animation:aiq-blink 1s steps(1) infinite}
@keyframes aiq-blink{50%{opacity:0}}
/* 4. Content: los ángulos salen uno por uno del concepto */
.js-motion .cp-ang{opacity:0;transform:translateX(-14px);transition:opacity .5s ease,transform .5s ease}
.js-motion .cp-ang.in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){.js-motion .hero .result .checks li,.js-motion .cp-ang{opacity:1;transform:none}.js-motion .pain::before,.js-motion .hero .result .checks li::before{transform:none}.ai-query .aiq-t::after{animation:none}}
/* 1.2.8 banner de cookies (solo Europa) */
.cookie-bar{position:fixed;left:20px;bottom:20px;z-index:60;max-width:420px;background:var(--white);color:var(--ink);border:1px solid var(--line);border-radius:16px;padding:20px 22px;box-shadow:0 24px 48px -20px rgba(10,4,40,.45);display:grid;gap:14px}
.cookie-bar p{margin:0;font-size:14.5px;line-height:1.5}
.cookie-btns{display:flex;gap:10px}
.cookie-btns button{flex:1;font:600 14px/1 var(--f-head);padding:12px 16px;border-radius:999px;cursor:pointer;border:1.5px solid var(--indigo)}
.cookie-btns .ck-a{background:var(--indigo);color:var(--white)}
.cookie-btns .ck-r{background:var(--white);color:var(--indigo)}
.cookie-btns button:hover{opacity:.88}
.ck-link{background:none;border:0;padding:0;margin-left:14px;font:inherit;color:inherit;text-decoration:underline;cursor:pointer}
@media (max-width:520px){.cookie-bar{left:12px;right:12px;bottom:12px;max-width:none}}
.cookie-bar p a{color:var(--violet)}
.cookie-bar[hidden]{display:none!important}
/* 1.2.11 formulario: servicios con selección múltiple */
.wpcf7-form .svc-pick{display:grid;gap:10px}
.svc-pick-l{font:600 13px/1.2 var(--f-head);color:var(--indigo)}
.svc-pick-l small{font:400 12.5px/1.2 var(--f-text);color:var(--grey);margin-left:6px}
.svc-pick .wpcf7-checkbox{display:flex;flex-wrap:wrap;gap:8px}
.svc-pick .wpcf7-list-item{margin:0}
.svc-pick .wpcf7-list-item label{display:inline-flex!important;align-items:center;gap:8px;padding:9px 14px;border:1px solid var(--line);border-radius:999px;background:var(--paper);font:500 13.5px/1.2 var(--f-text);color:var(--ink);cursor:pointer;transition:border-color .2s,background .2s}
.svc-pick input[type=checkbox]{accent-color:var(--violet);width:16px;height:16px;margin:0}
.svc-pick .wpcf7-list-item label:has(input:checked){border-color:var(--violet);background:var(--lav-soft);color:var(--indigo)}