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Project · Branding and webCaupona Argentina: a brand built from scratch
Caupona Argentina delivers high-quality Argentine wines, gourmet products and crafts straight to where visitors to the country are staying. Starting from the name, we created the full brand identity. We are now building its website.
Making every product feel like Argentina
Caupona had a name and an idea: bring the best of the country to tourists, without them having to go looking for it. The brand had to convey that experience from the very first touchpoint, with four clear attributes.
Elegant
Quality products, carefully presented.
Warm
A welcome to the country, not just another delivery.
Trustworthy
Transparency from selection to delivery.
Authentic
Argentine roots and traditions in every detail.
An identity with Argentine roots
We created a complete system: primary and secondary logos, a seal-style emblem and the CA monogram. The palette takes its names from the Argentine landscape and the typography pairs a classic serif with a handwritten stroke.
From Patagonia to Buenos Aires
The system works over photography: the brand travels with the landscapes and cities that visitors explore.
Coming soon: the website
We are designing and building the Caupona Argentina website with this identity: a simple shopping experience for tourists, with delivery to where they are staying. Once it is live, you will see it here.
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