Home › Services › Data analytics

GA4 · Google Tag Manager · Looker Studio

Data analytics to know which channel brings in customers and where to invest

We set up end-to-end marketing measurement and turn it into dashboards and reports that help you decide, not just look at numbers.

More than 35 brands trust MAAP

  • PRH
  • SAP Business One
  • Blanca
  • Louis & Lewis
  • Auren
  • oh! Gift Card
  • LifeCycle
  • numia
  • UNAJE
  • Silversea Containers
  • Alpes Energy
  • Cobranzas.com
  • Digital Tape
  • Ceibo Digital
  • The App Master
  • Aristeo
  • Band of Coders
  • Caupona Argentina
  • AdvantaClean
  • EAP LatinA Corporation
  • VEC Fleet
  • Galería Outlet de Construcción
  • Human Error Coffee
  • Her's
  • Silvermodular
  • N5
  • Remates del Buen Ayre
  • SurveyKiwi
  • iptrac
  • Piasstra
  • Favaro Café
  • Mi Esencia Spa
  • American Tax Filings
Sound familiar?

You have data, but no answers

The numbers don't match

Google Ads, Meta and Analytics all show different results.

No ROI by channel

It's hard to justify marketing spend to leadership.

Endless manual reports

Hours lost copying data into spreadsheets every month.

What’s included

Reliable tracking and reports that make sense

Tracking audit

We review what's measured today, what's missing and what's misconfigured.

GA4 and GTM implementation

Events and conversions set up around your business goals.

Conversion tracking

Forms, WhatsApp, calls and purchases measured on every platform.

Custom dashboards

Looker Studio dashboards with all your channels in one place.

Funnel analysis

We find where opportunities are lost and how to recover them.

Reports with conclusions

Every month: what happened, why, and what we recommend doing.

Specialties and platforms
Google Analytics 4Google Tag ManagerLooker StudioMeta PixelLinkedIn Insight TagSearch Console

Want to see how this would work for your business? Let's look at your case.

Book a conversation →
How we work

Three steps to get started

1

Assessment

We analyze where you are today and your goals.

2

Plan

We propose actions, timeline and investment.

3

Execution and improvement

We implement, measure and optimize every month.

numia

“We managed to centralize and make our entire marketing strategy consistent, increasing qualified leads by more than 100%.”

Gustavo LauriaCMO, numia (formerly Debmedia)
FAQ

Questions about analytics and tracking

Can’t find your question? Message us on WhatsApp or book a conversation.

About the service

Why do I need GA4 set up properly?

Because it's the foundation for knowing what works. Without properly tracked conversions, ad platforms optimize blindly.

Can you combine data from several platforms in one dashboard?

Yes. We connect Google Ads, Meta, LinkedIn, Analytics and other sources in a single dashboard.

Do I need a developer to implement tracking?

No. We work with Google Tag Manager, so most changes don't require touching your website's code.

Do the data and dashboards belong to me?

Yes. Accounts, properties and dashboards always belong to your company.

What is Looker Studio?

It's Google's free dashboard tool. It lets you see all your channels up to date in one place, without building spreadsheets by hand.

How often are dashboards updated?

They connect directly to each platform, so data updates automatically every day.

Do you comply with privacy and cookie rules?

Yes. We set up the cookie banner and Google Consent Mode according to each country's requirements, such as GDPR in Europe.

About working with MAAP

What does it mean that MAAP is a boutique agency?

We work with a small number of clients at a time, by choice. That lets us get involved in your business, understand your numbers and your sales process, and give each account the time it needs. We don't sell standard packages.

Who will work on my account?

Senior specialists in each discipline: performance, SEO, web development, analytics and content. Your account isn't handed to junior profiles or a rotating team. MAAP leads the strategy, and each area is run by someone who has been doing it for years.

Why do you work with specialists instead of a generalist team?

Because Google Ads, technical SEO, tracking or CRM integration require specific experience. We build the team around what your project needs and coordinate it under one strategy, so you don't have to manage several vendors.

How is MAAP different from other agencies?

Before recommending channels, we understand your business model, your sales process and how you measure results. And we tell you clearly what works, what doesn't and what we recommend doing next.

Who do I talk to day to day?

You have a dedicated account lead who coordinates the specialist team and is your direct contact. That keeps communication simple, and you always know what we're working on, what worked and what comes next. You also get follow-up meetings and a monthly report with results and next steps.

What kind of companies do you work with?

Startups, SMBs and large companies, both B2B and B2C. Each starts from a different place: a startup needs to validate channels quickly, an SMB needs to organize and professionalize its marketing, and a large company needs to coordinate teams and measure better. What doesn't change is the approach: understand the business before choosing channels, and adjust the strategy as the company grows.

How much does it cost to work with MAAP?

It depends on the service and scope. After a first meeting we send you a proposal with what's included, the monthly fee and, if applicable, the recommended ad spend.

Can I hire just one service?

Yes. You can start with one service and add others when you need them. They all work from the same plan and the same data.

Do you work with companies in other countries?

Yes. We work remotely with companies around the world, in English and Spanish. Today we have clients in Latin America, the United States and Europe.

Let's talk

Find out what your data is telling you

Tell us how you measure today and what decisions you want to make, and we'll propose how to organize your data.

    What are you interested in?* You can choose more than one