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Since September 2026, Google has been moving Search campaigns with campaign-level broad match or automatically created assets to AI Max. What AI Max is, what changes and what to check in your account.
Read the articleGoogle is bringing AI Mode into regular search: from an AI Overview, people can keep asking without leaving. Search Console now also shows how often you appear in AI answers. What changes…
ChatGPT now shows ads, and any company can buy them through its own Ads Manager. Here is how they work, where they are available, how to buy them and how to run…
AI Overviews are the AI-generated summaries Google shows above search results. When they appear, they reduce clicks to websites, but pages cited inside the summary gain visibility. To appear, your page must…
You can't pay to appear in ChatGPT's answers. For it to recommend you, your brand needs to be clearly explained on your website, mentioned on trusted sites and backed by up-to-date content…
AEO (Answer Engine Optimization) aims to make your content Google's direct answer in featured snippets, AI Overviews and AI Mode. GEO (Generative Engine Optimization) aims to get assistants like ChatGPT, Gemini, Perplexity…
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