About the service
Which platforms can you advertise on?
Google Ads, Meta (Facebook, Instagram and WhatsApp), LinkedIn, TikTok, YouTube, Microsoft Ads, X, Pinterest and any other network where your audience is.
Which is better, Google Ads or Meta Ads?
Google Ads captures people already searching for your product. Meta Ads creates demand among people who don't know you yet. Most companies get the best results by combining both.
How much should I invest in advertising?
It depends on your industry, average ticket and goals. In the assessment we propose a starting budget to validate results before scaling.
Is ad spend included in your fee?
No. Our fee covers management. Ad spend is paid directly to each platform with your payment method, so you have full control over what's spent.
When will I start seeing results?
Campaigns generate data from the first week. Cost per lead usually stabilizes after 4 to 8 weeks of optimization.
Will the ad accounts be in my name?
Yes. The accounts and data always belong to you. We work with admin access.
Who creates the ad creative?
We do: copy, graphics and video scripts. If you have your own material or design team, we put it to use.
I already have active campaigns. Can you review them?
Yes. We start with an audit of your accounts to find wasted spend and opportunities before making changes.
Can I change the budget or pause campaigns?
Yes, at any time. We recommend how to allocate spend based on each channel's results.
About working with MAAP
What does it mean that MAAP is a boutique agency?
We work with a small number of clients at a time, by choice. That lets us get involved in your business, understand your numbers and your sales process, and give each account the time it needs. We don't sell standard packages.
Who will work on my account?
Senior specialists in each discipline: performance, SEO, web development, analytics and content. Your account isn't handed to junior profiles or a rotating team. MAAP leads the strategy, and each area is run by someone who has been doing it for years.
Why do you work with specialists instead of a generalist team?
Because Google Ads, technical SEO, tracking or CRM integration require specific experience. We build the team around what your project needs and coordinate it under one strategy, so you don't have to manage several vendors.
How is MAAP different from other agencies?
Before recommending channels, we understand your business model, your sales process and how you measure results. And we tell you clearly what works, what doesn't and what we recommend doing next.
Who do I talk to day to day?
You have a dedicated account lead who coordinates the specialist team and is your direct contact. That keeps communication simple, and you always know what we're working on, what worked and what comes next. You also get follow-up meetings and a monthly report with results and next steps.
What kind of companies do you work with?
Startups, SMBs and large companies, both B2B and B2C. Each starts from a different place: a startup needs to validate channels quickly, an SMB needs to organize and professionalize its marketing, and a large company needs to coordinate teams and measure better. What doesn't change is the approach: understand the business before choosing channels, and adjust the strategy as the company grows.
How much does it cost to work with MAAP?
It depends on the service and scope. After a first meeting we send you a proposal with what's included, the monthly fee and, if applicable, the recommended ad spend.
Can I hire just one service?
Yes. You can start with one service and add others when you need them. They all work from the same plan and the same data.
Do you work with companies in other countries?
Yes. We work remotely with companies around the world, in English and Spanish. Today we have clients in Latin America, the United States and Europe.
Success story · Google Ads