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Success story · Google AdsCaleta Desarrollos: from 10 to more than 1,200 conversions a month
We started working together in 2021, when their campaigns generated around 10 conversions a month. By 2025 they exceeded 1,200 monthly conversions, with steady growth year after year.
A generic campaign that wasn’t scaling
When we started, the account relied on a single generic campaign and generated around 10 conversions a month. More budget would not change that: the structure had to change.
We stopped relying on a single campaign
A campaign ecosystem
Search, Display and Performance Max, each with a clear role in the journey.
Ads by search type
Specific messages for generic and location-based searches.
Ideal-customer targeting
Audiences built around the ideal customer type (customer persona).
Remarketing
Campaigns to reconnect with people who already knew the brand.
How conversions grew
Conversions per month
Monthly average for each year.
Conversions month by month
From October 2021 to April 2025.
Source: Caleta Desarrollos Google Ads account. *2021: October to December, with the current conversion tracking. *2025: January to April, the last period we managed.
What we learned
Growth did not come from spending more on the same campaign, but from fixing the structure: each campaign with a goal, each ad for a search and each audience built around the ideal customer.
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