SILVERSEA Containers: more qualified demand across 5 markets

Since July 2024 we have supported SILVERSEA Containers with advertising, a new website in five languages and SEO. In two years, monthly leads grew 2.4x and organic traffic 4x.

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2.4xmonthly web leads: from 99 in 2024 to 242 in 2026

4xmonthly organic clicks from Google

27 → 8average Google position: from page three to page one

5languages and markets on a single web platform

The challenge

Turning traffic into qualified demand across markets

SILVERSEA sells containers to businesses and individuals in Spain and other markets. It needed more sales inquiries, a website ready for new countries, and marketing and sales measuring the same things.

What we did

One connected strategy, from advertising to web and SEO

Google Ads by purchase intent

Keyword research and campaigns by intent: buying, used containers, brand and competitors, optimized every month for lead cost and quality.

A new website in 5 languages

We designed and built a multisite platform from scratch in Spanish, English, Portuguese, French and Chinese. The migration included more than 50 redirects to protect rankings.

Technical and content SEO

International architecture (hreflang), speed improvements and an editorial plan in Spanish and English that now also shows up in AI answers.

Tracking connected to sales

GA4, conversion events and a Salesforce integration to follow each lead to qualified account and sale.

The website

One platform, five markets

Country selector: each market lands on its own version of the site

Visit silverseacontainers.com ↗

Results

How the account grew

Web leads per month

Monthly average for each period.

Organic clicks on Google

Monthly clicks from web search, per Search Console.

Sources: MAAP monthly reports with Salesforce, GA4 and Google Search Console data. The clicks chart shows the months with data in the reports.

What we learned

More leads isn't enough: what matters is how many become customers

With demand volume in place, the focus today is quality: we measure how many leads become qualified accounts and sales, and adjust campaigns and content based on that, not on clicks.

“From the very first meeting, the MAAP team perfectly understood what we needed. The process was close, strategic and very well supported. It wasn't just a redesign: it was a total transformation. Thank you for your dedication and for being a true partner in this key project for SILVERSEA.”

Guillermo PortelaCEO, Silversea Containers

Let's talk

Want results like these for your business?

Tell us about your challenge and we'll look at it together.

Email: info@maap.com.arWhatsApp: +54 9 11 3368-8716